animalnewyork.com, where i found these images and information (via Jezebel), assumes this campaign sparks disordered behaviors in people who come across them.
Pro Mädchen claims the campaign is a success, citing unprovided click-through numbers...but I'm thinking these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies' minds.
i like to think these stickers serve as a last minute "don't do it!" the same way a photo of a child strategically placed on top a box of cigarettes is meant to make a smoker think twice before lighting up. i certainly don't think these stickers are harmful because eating disorders are not a choice. and eating disorders are curable.
k. thnx. bai.